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Home heating oil is promoted
through the Carolina Fuel Institute, Inc. Brochures and statement stuffers
are furnished free to members who pay dues to the fuel oil fund of NCPMA.
This product is also promoted to
the HVAC contractors in North Carolina with participation in their trade
show and one-on-one contact through our Technical Director and Trade Show
Director. Burner schools are held in the Training Building, which is
equipped in the latest fuel oil equipment, located on the property of
NCPMA.
There is extensive contact with
realtors® in North Carolina via inserts in The North Carolina Realtor®
magazine, presentations to local realtor® associations giving those in
attendance handouts for their information as well as information to
purchasers of oil heated homes. These materials are also available to
realtors who request them through the oil heat hotline.
An extensive campaign has been
conducted to promote oil for tobacco curing since the tobacco companies
have stated that only indirect-fired cured tobacco will be purchased after
July 1, 2001. Our Technical Director has been in close contact with the
Extension Division of North Carolina State College, involving oil
equipment companies, etc. CFI purchased a full page ad in the April issue
of The Flue-Cured Tobacco Farmer magazine and an eight-page insert
in the November issue. CFI also promotes oil by participating in farm
shows.
Key Benefits
- Brochures, newsletters and
statement stuffers promoting oil heat
- Education
- Participation in trade shows
- Advertising in magazines
- Contact with realtors
through presentations and mailings
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